Using Social Marketing for Systems Change

This installment of the monthly learning community for system of care leaders focused on the effective use of marketing and communications strategies to create lasting transformation for child-serving systems.  The Substance Abuse and Mental Health Services Administration’s (SAMHSA) Caring for Every Child’s Mental Health Campaign’s Social Marketing Technical Assistance Team shared how social marketing can help change the knowledge, attitudes, beliefs and behaviors of staff, families, youth, providers, child-serving leaders and others who are essential to implementing, sustaining and expanding systems of care through systems change.

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